How it started.
A small kitchen, one neighbour's birthday, and a cake that cost more to make than to sell. Eight years later, we still bake every order from scratch.
A neighbour's kid, a chocolate cake, and a $40 mistake.
My first cake was for the eight-year-old next door. His mother asked me on a Thursday, the party was Saturday, and I said yes before I checked whether I owned a piping bag.
I charged her $30. I spent close to $40 on ingredients, three trips to the market, and a fondant cutter I still use today. The cake was a chocolate truffle with a hand-piped football on top, and when she sent me a photo of her son cutting it I cried in the kitchen for reasons I couldn't quite explain — relief, mostly, and the strange feeling of watching something you made go somewhere it mattered.
Word travelled the way it does in this part of Visakhapatnam — slowly, then all at once. By the end of that year I had a small client list, a second-hand stand mixer, and a notebook full of recipes I'd test at midnight after my day job. I quit the day job in 2020.
I still don't use stock designs. Every cake starts with a conversation, usually over WhatsApp, sometimes a blurry Pinterest screenshot, occasionally a customer drawing on the back of a receipt.
— Nassu, founder & head baker
Four things we don't compromise on.
Always fresh.
We bake the day before delivery. Nothing frozen, ever — not a base, not a buttercream, not a single sponge sitting in the chiller from last week.
Eggless? No problem.
Tastes just as good. We promise.
Your idea, your cake.
We don't do catalogue designs. Send us a reference photo, a Pinterest board, a description scribbled on a napkin — we'll work it out together over WhatsApp before a single ingredient comes off the shelf.
No rushed bakes.
If we can't finish your order properly in the time you need, we'll tell you upfront. Better a referral than a half-baked cake.
One oven. One stand mixer. One person at the bench at any time — that's me. It's why we cap orders at four cakes a day.
I get bored if I make the same cake twice.— Nassu
Eight years, one oven, a lot of birthdays.
Have a cake in mind?
Send us a photo or a rough idea. We reply on WhatsApp within a couple of hours, weekdays.